08 Dec When the dog catches the proverbial bus

Dogs that love to run after things – like sticks, balls and cars – typically do so instinctively, not necessarily with a purpose in mind. And when the dog catches the bus, well then what?

This metaphor reminds me of small businesses (or individuals) who suddenly hit the windfall they have been aspiring towards. This could be the sale of an asset, a new product launch that elevates the business overnight, a highly influential endorsement, etc.

Suddenly their world looks very different with surplus capital, or possibly an extended sales pipeline and an influx of opportunity.

This undoubtably brings many challenges such as trying not being something you are not, preparing to play in a league you might not be geared for or taking risks you’re not necessarily prepared for.

A key question is how to leverage this opportunity, but still retain the magic of your small business that created it.

If this is you (you’re a small business or entrepreneur), remember that living your purpose while staying true to your values is of far greater significance than an excess of money and success.

Here is my advice for keeping the magic that built your business:

1. Remember that running a small business is what you have done well and what has
   gotten you to this point.
2. If you’ve gotten this far, I’ll bet you know your purpose and have some strong values
   in place. Don’t forget those. Stay true to them – now more than ever.
3. Recognise the elements of your business’s culture and ethos that make your
   business special. Hang on to those as you plan your growth strategy.
4. Be generous with your good fortune – remember those who helped you get to
   where you are.
5. Don’t succumb to external pressures and rush your decisions

Many great small companies that grow big too quickly, often become very ordinary big companies. To keep your greatness, you need to keep your magic.